Dynamic economic intelligence report: PROMOTION OF THE CITY OF ALICANTE AT THE NATIONAL LEVEL

The success of a city or region in attracting investors and talent depends, to a large extent, on the image it is able to project abroad. The brand is a key element for externalizing the city’s competitiveness, as it is the differentiating element that conveys all its strengths. Therefore, the image is necessary not only to be seen as a competitive tool through the communicative policy of the region, but also to improve the reality of Alicante so that there are no major differences between the perception offered by its image and the reality it has to face.

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