After analyzing the image of the city and the province of Alicante through different indicators of opinion, web searches, various reports on the national perception of it, indicators that reflect the interest in it and trends associated with its brand internally and nationally, we will now analyze its projection and competitiveness from an international perspective when it comes to attracting investment and talent. In order to do this, we will focus on the analysis of the trademark from the point of view of tourism, travelers and nomads who decide to make a short or long stay in our lands.
Tourism is the sector that better reflects how competitive is the brand that we export abroad, so the tourist’s perception and the nomad’s opinion that decides to settle in our neighborhoods is key to understand what are the strengths, weaknesses and potential of the city in foreign eyes, understanding the reason for their stay or possible future permanent residence. Therefore, this feedback is required to obtain the closest image to a reliable representation of the reality of our city.
